Post-Graduate Diploma in Marketing Management (Evening)
Transform your career with our comprehensive Marketing Management program designed for marketing professionals
About the Program
BIM has been offering this post-graduate diploma course from 1994. The course is designed to suit the requirements of officers/executives engaged in the management of marketing functions such as sales, distribution, advertisement and sales promotion, customer relations, export etc.
The program encourages developing knowledge and skill necessary to carry out the marketing management functions effectively and efficiently.
Program Curriculum
Semester 1
- Marketing Management Fundamentals
- Consumer Behavior
- Digital Marketing Strategy
- Market Research Methods
Semester 2
- Brand Management
- Integrated Marketing Communications
- Sales and Distribution Management
- International Marketing
Program Features
Marketing Excellence
Learn from experienced marketing professionals and industry experts in various marketing disciplines.
Evening Schedule
Flexible evening classes designed for working professionals to advance their marketing career while working.
Practical Experience
Gain hands-on experience through real marketing campaigns, case studies, and market analysis projects.
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